How To Use Hype In Your Social Media Marketing

Hype Works. None of us like it; all of us succumb to it. "They" keep doing it, because it works.

The reason hype works is because of the feelings that are generated with hype. There's excitement in the spokesperson's voice, enthusiasm and energy. There's the hope that whatever is presented really IS the solution to every problem on the planet. There's the vision of a better, brighter, richer, thinner, bug-free tomorrow. And if the practitioner does the hype really well, the price sounds like the bargain of all time.

What we resent about hype is that we are raised up with massive expectations and then inevitable reality sets in. We fall hard when the picture that was painted turns out to be smoke and mirrors. We resume gloom, feeling "taken" once again. As per usual.

Advertising on Facebook for Free: Tips for Increasing Your Fan Base

One of the easiest ways to conduct advertising on Facebook for free is to increase the number of fans to your Facebook business page. This step is really important because Facebook marketing is all about getting potential customers to become fans that will spread the word about how great your product or service is for other people. The greater the number of fans, the greater chance you have for motivating more dialogue on your page. The following are some easy-to-follow strategies you can use to increase the number of users on your business page.

Create a regular Facebook profile

You first and foremost want to start adding your personal contacts to your profile's network. 

Getting Fans and Engaging With Customers on Facebook - Part 1

There is no super secret on how to succeed on Facebook: it's all about hard work. The platform was created around personal relationships, and that's what you have to focus on. There are many strategies you can use to connect with your fans, but we are going to start simple. Right after you finish setting up your business page, Facebook will show you 4 ways to get fans: Invite your friends, tell your fans, post status updates and promote this page on your website.

1. Invite your friends: In this option you will be able to invite your friends from your personal account to join your page. Just click on INVITE FRIENDS, and choose who you want to invite. Check the box next to the person's name, and then click on SUBMIT. Facebook will automatically invite them to like your page.

2. Tell your fans: That's the most effective way to get fans, but you'll need to have an email database or an email account to link to Facebook. 

How LinkedIn Can Be Part of Your SEO Solution

LinkedIn is very SEO-friendly and therefore, is a service you should use. I use LinkedIn and find it more valuable by the day. "SEO," in layman's terms, means using Internet tools to help your ideal customers find you, your products and your services. When you first visit www.linkedin [dot] com and create an account, you create a personal profile. The profile reads like a Resume. It has your name, current job, previous job(s), education and recommendations. Because the LinkedIn profile reads like a Resume, I tell people to have their complete Resume in electronic format before creating their LinkedIn profile. They can simply copy and paste text from the Resume to the LinkedIn profile.

LinkedIn is very SEO friendly. I've had several occasions when I posted an entry at LinkedIn, Googled my name and found that entry at the top of the list. Not only did Google pick up the new entry within 30 seconds, but it also placed that entry at the top of the Search Results window.

Is Your Business Missing Out On These 5 Advantages Of Facebook Marketing?

As Facebook users breached the 900 million mark this March of 2012, the value of Facebook marketing has significantly increased again. Such a large user base means that Facebook is a leading source of user-generated content in the web, and that in itself makes the social network very valuable for business through:

Ratings and Reviews

A simple 'Like' might not be an explicit recommendation, but for people who have a friend on Facebook that 'Likes' something, they can easily see and feel the positive reinforcement it brings to whatever item or content was 'liked.' And then, of course, there are actual comments. This facet of Facebook that provides multiple ways to rate or review items, Fan pages, or content is quite invaluable to businesses.

How Social Media Has Affected People's Ability to Communicate Effectively

During the 20th century the school systems made it a part of their curriculum to teach students good communication in English class. Towards the end of the century and technology influenced the business more and more, especially the use of social media where people could communicate in the least amount of space, people started losing their ability to communicate effectively.

Before the advent of social media on the Internet, people networked by attending Chamber of Commerce after hours meetings, where they would introduce themselves, pass out their business cards, and develop a one on one relationship by talking face-to-face. On social media you can befriend someone, whether you know them or not. This can be a good method of building a business, but at the same time you don't know if this is a criminal that you are connecting with.

Branding For Social Media Use Can Be Summed Up In 3 Points

Branding for social media use comes down to 3 points - the look, the tone and the feel. It's useful so that your content or your story can be instantly recognizable, Your "brand" is a visual shortcut. It enables you to SHOW your story and it requires you to be congruent with your target audience. Therefore, when you think of branding your business, you are also identifying who that target audience is!

The Look, Tone And Feel In Practical Application.

It is likely that you have heard the phrase: branding (or brand marketing, as it is often called by the folks who provide this service professionally) is all about the look, tone and feel. You may be wondering what that means in terms of a practical application:

Get The Most Out Of Social Media Marketing

One of the marketing advancements that is gaining grounds is social media marketing. This marketing style takes advantage of the internet to promote products and services.

The people's fascination and involvement with social media has made it the perfect tool to get people to notice the new products being sold and services being offered.

Social Networking sites are now not just for updating family members and friends about what's going on in a person's life. It is not just for communication. Today it is also for advertising.

Advantages of Using Social Media Marketing

What About Going Social on The Net to Reach Your Customers?

Gone are the days when you had to travel a lot to meet your relatives or your friends to keep up your social standing in the society. Nowadays all you need is an internet connection and an account in Facebook or Twitter to socialize with the rest of the world. I am amazed at the pace of technology and often wonder at the dependency of all on it. Even my six year old daughter wants to open an account in one of the social sites to be in touch with her friends, such is the influence of social media. There is no doubt that the computer technology has made things easier for us, but we need to use the same in the right way to increase our efficiency rather than replacing our social communication with it fully, especially in personal relations.

Video chat and Skype has given us a new way of communication thus increasing the accessibility and multiparty gathering from different parts of the world. The day is not far when we will see people getting married on a video conference and different relatives coming to the wedding through the same link.

Twitter Tips - How to Send a Direct Message

Twitter is one of the most popular websites on the Web, with 175 million tweets being sent every day. Most of those tweets are freely visible to the public, but sometimes Twitter users want to send a private message to another user. The only way to do this in Twitter is to send a direct message, which can only be seen by the user you send it to, much like an e-mail.

You can only send a message to people who are following you, though. That's the only catch. If you want to send a message to someone who isn't following you, you'll have to send a public tweet and include the @ symbol followed by the person's user name. However, for anyone who is following you, sending a message is simple and can be done in one of two ways.

One way to send a private message is from your profile page. At the top of the page next to the search box is a generic picture of a person.