Advertising on Facebook for Free: Tips for Increasing Your Fan Base

One of the easiest ways to conduct advertising on Facebook for free is to increase the number of fans to your Facebook business page. This step is really important because Facebook marketing is all about getting potential customers to become fans that will spread the word about how great your product or service is for other people. The greater the number of fans, the greater chance you have for motivating more dialogue on your page. The following are some easy-to-follow strategies you can use to increase the number of users on your business page.

Create a regular Facebook profile

You first and foremost want to start adding your personal contacts to your profile's network. 

Getting Fans and Engaging With Customers on Facebook - Part 1

There is no super secret on how to succeed on Facebook: it's all about hard work. The platform was created around personal relationships, and that's what you have to focus on. There are many strategies you can use to connect with your fans, but we are going to start simple. Right after you finish setting up your business page, Facebook will show you 4 ways to get fans: Invite your friends, tell your fans, post status updates and promote this page on your website.

1. Invite your friends: In this option you will be able to invite your friends from your personal account to join your page. Just click on INVITE FRIENDS, and choose who you want to invite. Check the box next to the person's name, and then click on SUBMIT. Facebook will automatically invite them to like your page.

2. Tell your fans: That's the most effective way to get fans, but you'll need to have an email database or an email account to link to Facebook. 

How LinkedIn Can Be Part of Your SEO Solution

LinkedIn is very SEO-friendly and therefore, is a service you should use. I use LinkedIn and find it more valuable by the day. "SEO," in layman's terms, means using Internet tools to help your ideal customers find you, your products and your services. When you first visit www.linkedin [dot] com and create an account, you create a personal profile. The profile reads like a Resume. It has your name, current job, previous job(s), education and recommendations. Because the LinkedIn profile reads like a Resume, I tell people to have their complete Resume in electronic format before creating their LinkedIn profile. They can simply copy and paste text from the Resume to the LinkedIn profile.

LinkedIn is very SEO friendly. I've had several occasions when I posted an entry at LinkedIn, Googled my name and found that entry at the top of the list. Not only did Google pick up the new entry within 30 seconds, but it also placed that entry at the top of the Search Results window.

Is Your Business Missing Out On These 5 Advantages Of Facebook Marketing?

As Facebook users breached the 900 million mark this March of 2012, the value of Facebook marketing has significantly increased again. Such a large user base means that Facebook is a leading source of user-generated content in the web, and that in itself makes the social network very valuable for business through:

Ratings and Reviews

A simple 'Like' might not be an explicit recommendation, but for people who have a friend on Facebook that 'Likes' something, they can easily see and feel the positive reinforcement it brings to whatever item or content was 'liked.' And then, of course, there are actual comments. This facet of Facebook that provides multiple ways to rate or review items, Fan pages, or content is quite invaluable to businesses.

3 Ways to Monetize Facebook

Facebook at the moment is easily the most popular social media website that is around. It is no longer a platform only for the college students. Instead it has exponentially extended its reach to people of all ages. With millions of people on Facebook, it has opened up a Pandora's box of opportunities for business owners. Although many doubt the effectiveness of marketing through social media, it is nonetheless a means of online monetization that you do not want to miss out. Let me show you some tactics that you could use to monetize Facebook.

Share more, Sell less and Make Friends!

First and foremost, it is important to understand that Facebook was setup for the purpose of social interaction. It is a place for people with common interest or similarities to get to know one another.

How Don Draper and Roger Sterling Succeed in Advertising - Martinis Anyone?

When Don Draper's highball glass starts to twinkle & glisten like his eyes, it is almost guaranteed that the sexy ad man from Sterling, Cooper, Draper, Pryce has come up with a yummy campaign cocktail sure to entice and inebriate his potential client.

The days of "taking your client out for liquid lunches" and showing them a "good time" at the local go-go palace have been shoved aside to make room for coffee conclaves at Starbuck's, tuna salad sandwich trysts at organic health stores and even more prevalent is the ever so popular Noon-Time Showdowns on Skype. What happened to good old fashioned face-to-face, get down and dirty, this is what I look like when I've had a few too many, sign the contract and let's do business kind of work ethics?

Social Media & Social Networking are, for now, our modern day "sign the contract" work ethic. It's the way most advertising & marketing gets out there.

Social Networks: Understanding Each One

You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you:

FACEBOOK

What it is: It is the most popular social network with over 800 million users. People usually build profiles to keep in touch with family and friends. Lately it has been used by businesses as a marketing tool. On Facebook people can send and receive messages, chat online, post pictures and share links and videos. They can also "like" a page - there are six types of pages: local businesses, companies, products, artists, entertainment and community. Facebook offers many options to interact such as the Wall, photo albums, comments space and the "like" button, where people click if they like the comment or post. If users don't like something or someone, they have the option of blocking the person's updates or deleting the person from their profile.

Using Social Media for Your Event's Success

The social media explosion has changed the way events were being organized so far. The platform for social networking has been serving a lot as a marketing and promotion tool these days. Today, organizers across the world explore every aspect that a social media site offers to promote events. In fact, social media is infused with today's event promotion strategy, thus opening up new avenues to promote events virtually.

In this article, we are going to share four key tips on how to maximize the usage of the social media platform to execute a successful promotional campaign for events.

1. Create buzz by setting up an account

The promotion of an event starts long before the scheduled date of the actual program. You can start by creating an event page on leading social media sites, such as Facebook, Twitter LinkedIn,etc. 

Using HootSuite to Help You

I often hear people share they are losing all their time in social media or they just can't ever find the time.

With so many social media platforms available to you, however, it can be tricky to manage all of them. You may even have multiple accounts in one site - for example, in Facebook, you may have a personal account and a page you created for your brand. It's very time-consuming to have to log in to all of your accounts, as well as input the information you need to post. So is there a better way to do this?

Well, HootSuite can definitely help you. It's a social media dashboard that can help you manage all of your social media accounts in one simple and easy-to-use interface. And that's not all it does - it even helps you monitor, track and measure your brand, so you can determine if you're getting a good ROI in your social media investments.

Managing your brand in one dashboard

Social Media and Email

There are so many available ways to make connections online and you can't just rely on email marketing to get great results. When used separately social and email are powerful tools, but used together they can really bring your customer engagement up to new heights.

Here are some tips for combining social and email:

    Use social media to get more people on your opt-in list. With a Facebook page for your business, you can provide page visitors an opportunity to "like" you and to register to be part of your email; on a Twitter account you tease followers with short blurbs from an upcoming newsletter or an offer.

    Flip the first tip and use your email to boost your social media fans and followers. In email marketing messages, you can invite people to find you on Facebook and Twitter using embedded links and buttons.

Your Fears Make You Foolish - Tackle Social Media NOW Before Competitors Leave You in the Dust

If you are one of those small business or non-profs who is still confused, frightened or wary of Social Media, please keep reading.

As with any tool we don't know how to use, social media is a potentially fearful unknown. A beast that looms in the dark waiting to pounce on us if we don't conquer it first. Yet your competition is whacking away at it, bit by bit, and you're still trembling in the corner waiting to be eaten?

The good news for small business is that social media is not a monster to fear.

The bad news is that like all monsters in the closet, social media continues to frighten until you expose the beast: a harmless tool waiting to be used in most any fashion you like.

How to Social Network Marketing on Facebook: Tips for Engaging the Right Audience

When you first learn how to do social network marketing, one of the key skills you must know is how to perform a paradigm shift. The nature of Facebook is a place where people socialize; it's not an online marketplace. Why market on Facebook, then? Marketers and business owners know that they must create brand awareness and increase community which will eventually lead to sales. Finding your target audience and interacting with them will certainly lead to future profits if you know how to do it right. When customers are genuinely interested in you and your brand, that interest can eventually lead to sales. Here are some tips for finding the right audience.

Avoid the hard-sell

Conventional marketing allows for hard-selling to individuals. Do not use this type of marketing method on Facebook. 

How to Make the Most of Facebook for B2B Marketing

Most b2b marketing experts constantly find ways of how to utilise social media. And why not? Since almost everyone is into social media-plus marketing the "social" way is more subtle and effective than doing it the hard selling way.

Facebook for Business to Business Marketing

It all began in this social network. For marketers, it's a good news that Facebook-what was once considered to be a social network for requesting friends can already be used for business purposes. Here's how:

1. It can be transformed into a lead generation channel. So who says you can't generate business leads on Facebook? Sure you can-especially now with its latest Facebook Timeline rollout; though you can't place calls to action within your cover photos, but then you could place them in its "Views and Apps" part of the page, just below your cover picture.