Is Your Business Missing Out On These 5 Advantages Of Facebook Marketing?

As Facebook users breached the 900 million mark this March of 2012, the value of Facebook marketing has significantly increased again. Such a large user base means that Facebook is a leading source of user-generated content in the web, and that in itself makes the social network very valuable for business through:

Ratings and Reviews

A simple 'Like' might not be an explicit recommendation, but for people who have a friend on Facebook that 'Likes' something, they can easily see and feel the positive reinforcement it brings to whatever item or content was 'liked.' And then, of course, there are actual comments. This facet of Facebook that provides multiple ways to rate or review items, Fan pages, or content is quite invaluable to businesses.

What About Going Social on The Net to Reach Your Customers?

Gone are the days when you had to travel a lot to meet your relatives or your friends to keep up your social standing in the society. Nowadays all you need is an internet connection and an account in Facebook or Twitter to socialize with the rest of the world. I am amazed at the pace of technology and often wonder at the dependency of all on it. Even my six year old daughter wants to open an account in one of the social sites to be in touch with her friends, such is the influence of social media. There is no doubt that the computer technology has made things easier for us, but we need to use the same in the right way to increase our efficiency rather than replacing our social communication with it fully, especially in personal relations.

Video chat and Skype has given us a new way of communication thus increasing the accessibility and multiparty gathering from different parts of the world. The day is not far when we will see people getting married on a video conference and different relatives coming to the wedding through the same link.

Using Social Media to Generate Sales Leads

Learning how to consistently generate sales leads can mean the difference between entrepreneurial success and failure. An online business can only thrive through receiving adequate exposure. The internet, and all of its wonders, allow businesses to bring their products directly to the consumer. This can be done by executing a number of proven strategies. Before reviewing these potent marketing tools, it's vital to reiterate the importance of generating sales leads.

A business, to be bold, cannot and will not last without constantly pursuing new clients. Chances are a market already exists for the product your business is promoting. Why be satisfied with your current exposure when it is not a difficult task to expand? I believe that utilizing available social media outlets to market your online business can equip your company with adequate tools for expansion. If you trawl the internet, I believe your findings will back up my beliefs.