How To Use Hype In Your Social Media Marketing

Hype Works. None of us like it; all of us succumb to it. "They" keep doing it, because it works.

The reason hype works is because of the feelings that are generated with hype. There's excitement in the spokesperson's voice, enthusiasm and energy. There's the hope that whatever is presented really IS the solution to every problem on the planet. There's the vision of a better, brighter, richer, thinner, bug-free tomorrow. And if the practitioner does the hype really well, the price sounds like the bargain of all time.

What we resent about hype is that we are raised up with massive expectations and then inevitable reality sets in. We fall hard when the picture that was painted turns out to be smoke and mirrors. We resume gloom, feeling "taken" once again. As per usual.

Advertising on Facebook for Free: Tips for Increasing Your Fan Base

One of the easiest ways to conduct advertising on Facebook for free is to increase the number of fans to your Facebook business page. This step is really important because Facebook marketing is all about getting potential customers to become fans that will spread the word about how great your product or service is for other people. The greater the number of fans, the greater chance you have for motivating more dialogue on your page. The following are some easy-to-follow strategies you can use to increase the number of users on your business page.

Create a regular Facebook profile

You first and foremost want to start adding your personal contacts to your profile's network. 

Is Your Business Missing Out On These 5 Advantages Of Facebook Marketing?

As Facebook users breached the 900 million mark this March of 2012, the value of Facebook marketing has significantly increased again. Such a large user base means that Facebook is a leading source of user-generated content in the web, and that in itself makes the social network very valuable for business through:

Ratings and Reviews

A simple 'Like' might not be an explicit recommendation, but for people who have a friend on Facebook that 'Likes' something, they can easily see and feel the positive reinforcement it brings to whatever item or content was 'liked.' And then, of course, there are actual comments. This facet of Facebook that provides multiple ways to rate or review items, Fan pages, or content is quite invaluable to businesses.

Branding For Social Media Use Can Be Summed Up In 3 Points

Branding for social media use comes down to 3 points - the look, the tone and the feel. It's useful so that your content or your story can be instantly recognizable, Your "brand" is a visual shortcut. It enables you to SHOW your story and it requires you to be congruent with your target audience. Therefore, when you think of branding your business, you are also identifying who that target audience is!

The Look, Tone And Feel In Practical Application.

It is likely that you have heard the phrase: branding (or brand marketing, as it is often called by the folks who provide this service professionally) is all about the look, tone and feel. You may be wondering what that means in terms of a practical application:

Get The Most Out Of Social Media Marketing

One of the marketing advancements that is gaining grounds is social media marketing. This marketing style takes advantage of the internet to promote products and services.

The people's fascination and involvement with social media has made it the perfect tool to get people to notice the new products being sold and services being offered.

Social Networking sites are now not just for updating family members and friends about what's going on in a person's life. It is not just for communication. Today it is also for advertising.

Advantages of Using Social Media Marketing

Don't Waste Your Money on Social Media Two-Timers

Small business owners! I know... you recognize how powerful social media can be for your business vs traditional marketing, but are you noticing the lack of engagement by your followers? But you say you really don't have the time to invest in doing it right for better results?

Consider outsourcing. BUT be careful who you hire!

Don't fall for: "No time for Social Media? Pay just $___ a month for twice daily posting, five days a week."

That's like saying: "No time to answer customer phone calls? Pay just $___ a month for twice daily answering, 5 days a week." NOT! Get it? Oh, sure... having someone post 2x a day at least keeps you active for search engines... but isn't the goal customer face-time and response?

To Pinterest or Not?

What is Pinterest and Why Should You Care

Pinterest isn't new but it's just in the last few months that there has been a buzz about this new social media site called Pinterest, which actually was started by a couple of college guys. They had been looking at paper catalogues and then they suddenly had a brilliant idea about how much fun it would be to be able to look at a catalogue of items their friends had picked out. In began in December of 2009 and by March of 2010 they had a prototype in use for friends and family. Since then every user has been given a handful of invites to share with their friends and family.

In December 2011, Pinterest was on Hitwise's ten social networks list in position #5 ahead of Google+ and even ahead of LinkedIn.

Earning Using Social Media

New advances in technology have completely revolutionized the manner in which people interact. Physical presence is no longer a requirement to keep in touch with your friends and family. With a few clicks and keystrokes, one is able to view the most recent photos, find out the current location, as well as know about the latest developments in people's lives. Remarkable, isn't it? And all this can be done in real time. There is yet another advantage of the increased accessibility of information: you can earn income from it.

Social media marketing encompasses a wide range of marketing strategies. By definition, it is the process of employing social media in order to promote or sell products and services. You will later find out that it is not limited to computer usage.

Using social media marketing to promote your products has several advantages over the traditional means of marketing. 

Using HootSuite to Help You

I often hear people share they are losing all their time in social media or they just can't ever find the time.

With so many social media platforms available to you, however, it can be tricky to manage all of them. You may even have multiple accounts in one site - for example, in Facebook, you may have a personal account and a page you created for your brand. It's very time-consuming to have to log in to all of your accounts, as well as input the information you need to post. So is there a better way to do this?

Well, HootSuite can definitely help you. It's a social media dashboard that can help you manage all of your social media accounts in one simple and easy-to-use interface. And that's not all it does - it even helps you monitor, track and measure your brand, so you can determine if you're getting a good ROI in your social media investments.

Managing your brand in one dashboard

Social Media and Email

There are so many available ways to make connections online and you can't just rely on email marketing to get great results. When used separately social and email are powerful tools, but used together they can really bring your customer engagement up to new heights.

Here are some tips for combining social and email:

    Use social media to get more people on your opt-in list. With a Facebook page for your business, you can provide page visitors an opportunity to "like" you and to register to be part of your email; on a Twitter account you tease followers with short blurbs from an upcoming newsletter or an offer.

    Flip the first tip and use your email to boost your social media fans and followers. In email marketing messages, you can invite people to find you on Facebook and Twitter using embedded links and buttons.

How to Social Network Marketing on Facebook: Tips for Engaging the Right Audience

When you first learn how to do social network marketing, one of the key skills you must know is how to perform a paradigm shift. The nature of Facebook is a place where people socialize; it's not an online marketplace. Why market on Facebook, then? Marketers and business owners know that they must create brand awareness and increase community which will eventually lead to sales. Finding your target audience and interacting with them will certainly lead to future profits if you know how to do it right. When customers are genuinely interested in you and your brand, that interest can eventually lead to sales. Here are some tips for finding the right audience.

Avoid the hard-sell

Conventional marketing allows for hard-selling to individuals. Do not use this type of marketing method on Facebook. 

How to Make the Most of Facebook for B2B Marketing

Most b2b marketing experts constantly find ways of how to utilise social media. And why not? Since almost everyone is into social media-plus marketing the "social" way is more subtle and effective than doing it the hard selling way.

Facebook for Business to Business Marketing

It all began in this social network. For marketers, it's a good news that Facebook-what was once considered to be a social network for requesting friends can already be used for business purposes. Here's how:

1. It can be transformed into a lead generation channel. So who says you can't generate business leads on Facebook? Sure you can-especially now with its latest Facebook Timeline rollout; though you can't place calls to action within your cover photos, but then you could place them in its "Views and Apps" part of the page, just below your cover picture.

Social Media Marketing Works - Just Not the Way You Imagine It Should

Recently, a business owner called my office, sharing his concern that articles posted to the business Facebook page weren't about his business specifically, and that he didn't see the value in social media because it didn't seem like it was being done "right." While there is still no one way to make social media marketing work for everyone, there are ways to better establish an online presence and personality that will only help your business grow its brand online and offline. Let's review some of the facts in this particular case:

The business owner said customers asked about the articles posted on Facebook

Conversations being started at your place of business because of social media gives you a chance to chat it up with your customer and get to know them even better so you can offer even more customized service.