Getting Fans and Engaging With Customers on Facebook - Part 1

There is no super secret on how to succeed on Facebook: it's all about hard work. The platform was created around personal relationships, and that's what you have to focus on. There are many strategies you can use to connect with your fans, but we are going to start simple. Right after you finish setting up your business page, Facebook will show you 4 ways to get fans: Invite your friends, tell your fans, post status updates and promote this page on your website.

1. Invite your friends: In this option you will be able to invite your friends from your personal account to join your page. Just click on INVITE FRIENDS, and choose who you want to invite. Check the box next to the person's name, and then click on SUBMIT. Facebook will automatically invite them to like your page.

2. Tell your fans: That's the most effective way to get fans, but you'll need to have an email database or an email account to link to Facebook. 

Is Your Business Missing Out On These 5 Advantages Of Facebook Marketing?

As Facebook users breached the 900 million mark this March of 2012, the value of Facebook marketing has significantly increased again. Such a large user base means that Facebook is a leading source of user-generated content in the web, and that in itself makes the social network very valuable for business through:

Ratings and Reviews

A simple 'Like' might not be an explicit recommendation, but for people who have a friend on Facebook that 'Likes' something, they can easily see and feel the positive reinforcement it brings to whatever item or content was 'liked.' And then, of course, there are actual comments. This facet of Facebook that provides multiple ways to rate or review items, Fan pages, or content is quite invaluable to businesses.

What About Going Social on The Net to Reach Your Customers?

Gone are the days when you had to travel a lot to meet your relatives or your friends to keep up your social standing in the society. Nowadays all you need is an internet connection and an account in Facebook or Twitter to socialize with the rest of the world. I am amazed at the pace of technology and often wonder at the dependency of all on it. Even my six year old daughter wants to open an account in one of the social sites to be in touch with her friends, such is the influence of social media. There is no doubt that the computer technology has made things easier for us, but we need to use the same in the right way to increase our efficiency rather than replacing our social communication with it fully, especially in personal relations.

Video chat and Skype has given us a new way of communication thus increasing the accessibility and multiparty gathering from different parts of the world. The day is not far when we will see people getting married on a video conference and different relatives coming to the wedding through the same link.

Don't Waste Your Money on Social Media Two-Timers

Small business owners! I know... you recognize how powerful social media can be for your business vs traditional marketing, but are you noticing the lack of engagement by your followers? But you say you really don't have the time to invest in doing it right for better results?

Consider outsourcing. BUT be careful who you hire!

Don't fall for: "No time for Social Media? Pay just $___ a month for twice daily posting, five days a week."

That's like saying: "No time to answer customer phone calls? Pay just $___ a month for twice daily answering, 5 days a week." NOT! Get it? Oh, sure... having someone post 2x a day at least keeps you active for search engines... but isn't the goal customer face-time and response?

3 Ways to Monetize Facebook

Facebook at the moment is easily the most popular social media website that is around. It is no longer a platform only for the college students. Instead it has exponentially extended its reach to people of all ages. With millions of people on Facebook, it has opened up a Pandora's box of opportunities for business owners. Although many doubt the effectiveness of marketing through social media, it is nonetheless a means of online monetization that you do not want to miss out. Let me show you some tactics that you could use to monetize Facebook.

Share more, Sell less and Make Friends!

First and foremost, it is important to understand that Facebook was setup for the purpose of social interaction. It is a place for people with common interest or similarities to get to know one another.

Social Networks: Understanding Each One

You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you:

FACEBOOK

What it is: It is the most popular social network with over 800 million users. People usually build profiles to keep in touch with family and friends. Lately it has been used by businesses as a marketing tool. On Facebook people can send and receive messages, chat online, post pictures and share links and videos. They can also "like" a page - there are six types of pages: local businesses, companies, products, artists, entertainment and community. Facebook offers many options to interact such as the Wall, photo albums, comments space and the "like" button, where people click if they like the comment or post. If users don't like something or someone, they have the option of blocking the person's updates or deleting the person from their profile.

Your Fears Make You Foolish - Tackle Social Media NOW Before Competitors Leave You in the Dust

If you are one of those small business or non-profs who is still confused, frightened or wary of Social Media, please keep reading.

As with any tool we don't know how to use, social media is a potentially fearful unknown. A beast that looms in the dark waiting to pounce on us if we don't conquer it first. Yet your competition is whacking away at it, bit by bit, and you're still trembling in the corner waiting to be eaten?

The good news for small business is that social media is not a monster to fear.

The bad news is that like all monsters in the closet, social media continues to frighten until you expose the beast: a harmless tool waiting to be used in most any fashion you like.

How to Social Network Marketing on Facebook: Tips for Engaging the Right Audience

When you first learn how to do social network marketing, one of the key skills you must know is how to perform a paradigm shift. The nature of Facebook is a place where people socialize; it's not an online marketplace. Why market on Facebook, then? Marketers and business owners know that they must create brand awareness and increase community which will eventually lead to sales. Finding your target audience and interacting with them will certainly lead to future profits if you know how to do it right. When customers are genuinely interested in you and your brand, that interest can eventually lead to sales. Here are some tips for finding the right audience.

Avoid the hard-sell

Conventional marketing allows for hard-selling to individuals. Do not use this type of marketing method on Facebook.