Don't Waste Your Money on Social Media Two-Timers

Small business owners! I know... you recognize how powerful social media can be for your business vs traditional marketing, but are you noticing the lack of engagement by your followers? But you say you really don't have the time to invest in doing it right for better results?

Consider outsourcing. BUT be careful who you hire!

Don't fall for: "No time for Social Media? Pay just $___ a month for twice daily posting, five days a week."

That's like saying: "No time to answer customer phone calls? Pay just $___ a month for twice daily answering, 5 days a week." NOT! Get it? Oh, sure... having someone post 2x a day at least keeps you active for search engines... but isn't the goal customer face-time and response?

No, you don't need to post 24/7, but if someone is taking money from you for posting twice a day, think. To THRIVE on Social Media, you must keep it alive with interaction and interest in your fans!

Yes, you can, and most likely should, hire someone to manage your social media. It is a time investment when done right. The key is - doing it right for the maximum results of customer interaction, exposure and keeping front of mind - so that next time they shop or look for your service, THEY'LL REMEMBER YOU because they'll know who you are!

A lot of business owners can't get past the old days of traditional marketing where you created the ad, distributed it, then waited for the results. Social media is not anywhere on that level. It's all about keeping the conversation going to get to know one another.

So,... if you have hired someone to post 2x a day for you, you need to take it upon yourself to be watching your insight reports to see if it's working. I doubt it.

I challenge anyone to show me where just posting "me, me, me" posts 2x daily with no other action results in better "insights" and an increase in fans. Get a positive ROI by hiring someone who truly understands your business.

You do need some billboarding, after all you are a business, but remember the 80/20 rule of 80% engagement and 20% promotion.

Therefore, get on that home page once in a while... Look at what those you are following are posting... Who ever is doing your social media should be Liking some, commenting on some, showing your fan base that you are not a social media narcissist!

Show you care about your customers, their interests, their comments and questions, and show the human side of your business to them...

Be creative, have fun! HELLO? BE SOCIAL, DARNIT!

Small Business and Non-Profits:
Learn which social media avenues and email marketing strategies apply to YOUR type of business or organization.

Article Source: Hania S Whitfield

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