There are so many available ways to make connections online and you can't just rely on email marketing to get great results. When used separately social and email are powerful tools, but used together they can really bring your customer engagement up to new heights.
Here are some tips for combining social and email:
Use social media to get more people on your opt-in list. With a Facebook page for your business, you can provide page visitors an opportunity to "like" you and to register to be part of your email; on a Twitter account you tease followers with short blurbs from an upcoming newsletter or an offer.
Flip the first tip and use your email to boost your social media fans and followers. In email marketing messages, you can invite people to find you on Facebook and Twitter using embedded links and buttons.
Here are some tips for combining social and email:
Use social media to get more people on your opt-in list. With a Facebook page for your business, you can provide page visitors an opportunity to "like" you and to register to be part of your email; on a Twitter account you tease followers with short blurbs from an upcoming newsletter or an offer.
Flip the first tip and use your email to boost your social media fans and followers. In email marketing messages, you can invite people to find you on Facebook and Twitter using embedded links and buttons.