Advertising on Facebook for Free: Tips for Increasing Your Fan Base

One of the easiest ways to conduct advertising on Facebook for free is to increase the number of fans to your Facebook business page. This step is really important because Facebook marketing is all about getting potential customers to become fans that will spread the word about how great your product or service is for other people. The greater the number of fans, the greater chance you have for motivating more dialogue on your page. The following are some easy-to-follow strategies you can use to increase the number of users on your business page.

Create a regular Facebook profile

You first and foremost want to start adding your personal contacts to your profile's network. 

How Social Media Has Affected People's Ability to Communicate Effectively

During the 20th century the school systems made it a part of their curriculum to teach students good communication in English class. Towards the end of the century and technology influenced the business more and more, especially the use of social media where people could communicate in the least amount of space, people started losing their ability to communicate effectively.

Before the advent of social media on the Internet, people networked by attending Chamber of Commerce after hours meetings, where they would introduce themselves, pass out their business cards, and develop a one on one relationship by talking face-to-face. On social media you can befriend someone, whether you know them or not. This can be a good method of building a business, but at the same time you don't know if this is a criminal that you are connecting with.

Twitter Tips - How Often Is It Ok to Re-Tweet?

We've all had those moments when we're talking in a group of people and one person just keeps talking about himself. It's annoying. It may be tempting to do that on Twitter, but the same rule applies. Don't only talk about yourself. If all of your tweets are just promoting your blog or products, then eventually people will start to tune you out, if they even continue to follow you.

So what do you do? One way is to tweet links to web pages that you like. An even better way, though, is to retweet others

What is retweeting? It's exactly what it sounds like. When someone tweets a message or link that you love, and you want your followers to know it, then you can have Twitter retweet it from your name. It works like forwarding an e-mail. It'll show as coming from you, but it will show that it's a retweet from another user.

Using Social Media for Your Event's Success

The social media explosion has changed the way events were being organized so far. The platform for social networking has been serving a lot as a marketing and promotion tool these days. Today, organizers across the world explore every aspect that a social media site offers to promote events. In fact, social media is infused with today's event promotion strategy, thus opening up new avenues to promote events virtually.

In this article, we are going to share four key tips on how to maximize the usage of the social media platform to execute a successful promotional campaign for events.

1. Create buzz by setting up an account

The promotion of an event starts long before the scheduled date of the actual program. You can start by creating an event page on leading social media sites, such as Facebook, Twitter LinkedIn,etc. 

How to Social Network Marketing on Facebook: Tips for Engaging the Right Audience

When you first learn how to do social network marketing, one of the key skills you must know is how to perform a paradigm shift. The nature of Facebook is a place where people socialize; it's not an online marketplace. Why market on Facebook, then? Marketers and business owners know that they must create brand awareness and increase community which will eventually lead to sales. Finding your target audience and interacting with them will certainly lead to future profits if you know how to do it right. When customers are genuinely interested in you and your brand, that interest can eventually lead to sales. Here are some tips for finding the right audience.

Avoid the hard-sell

Conventional marketing allows for hard-selling to individuals. Do not use this type of marketing method on Facebook. 

How to Make the Most of Facebook for B2B Marketing

Most b2b marketing experts constantly find ways of how to utilise social media. And why not? Since almost everyone is into social media-plus marketing the "social" way is more subtle and effective than doing it the hard selling way.

Facebook for Business to Business Marketing

It all began in this social network. For marketers, it's a good news that Facebook-what was once considered to be a social network for requesting friends can already be used for business purposes. Here's how:

1. It can be transformed into a lead generation channel. So who says you can't generate business leads on Facebook? Sure you can-especially now with its latest Facebook Timeline rollout; though you can't place calls to action within your cover photos, but then you could place them in its "Views and Apps" part of the page, just below your cover picture.

How to Be in Time for Timeline

Facebook continues to change and enhance its features for all its users. After releasing the Timeline layout for personal profile pages a few months ago, they have released Timeline for business pages. And, all will have to change over by March 30 so the time to learn to use it is now! The new layout will benefit businesses in many ways, but we have to adjust some things to make it work to our advantage. The new layout makes it easier interact with our fans, post enhanced graphics, and will give us the ability to arrange our posts the way we want them to show on our page.

If you have a business page on Facebook, there are a couple of things that you need to do before switching to Timeline. Timeline gives us more creative freedom and if we take advantage of that, our business can attract more customers and make them stay long enough to find out more about us. The Timeline layout for business pages will automatically be forced to all pages on March 30. If you want to get the new layout for your business page, here are some things you need to prepare: