How to Social Network Marketing on Facebook: Tips for Engaging the Right Audience

When you first learn how to do social network marketing, one of the key skills you must know is how to perform a paradigm shift. The nature of Facebook is a place where people socialize; it's not an online marketplace. Why market on Facebook, then? Marketers and business owners know that they must create brand awareness and increase community which will eventually lead to sales. Finding your target audience and interacting with them will certainly lead to future profits if you know how to do it right. When customers are genuinely interested in you and your brand, that interest can eventually lead to sales. Here are some tips for finding the right audience.

Avoid the hard-sell

Conventional marketing allows for hard-selling to individuals. Do not use this type of marketing method on Facebook. 

You will get burned. You want to build relationships with your followers, not give them an opportunity to ignore you. It's better to create a page where people who are interested in your brand can come and talk about it. You can make a soft sell of your brand once your Facebook page goes viral. After all, if you have a great product or service, people will turn to you when they need it.

Ask Yourself These Questions

It's not going to do you any good to create a Facebook page if no one is buying anything from it. Before you create your page, consider these questions when zoning in on your target niche market.

What age bracket will most likely be interested in your brand?

Think about this one. Your posts, your targeted keywords, and your voice need to be in sync with your audience. If you think your audience is middle-class and highly educated, make sure you don't alienate your market with your language usage. The same goes true for all audiences.

What specific personal values will be important to your potential fans?

You represent your business or organization as the business owner or marketer. The values your organization should be held in high regard when discussing business, answering customer service questions, and updating the page with the latest news. You want to always keep the personal values of your product, service, and fans in mind.

What common interests are shared with those in your niche or market?

If your niche consists of world travelers, then you'll need to know the lifestyle, products, and needs regarding that market. Do these individuals have a love for exotic foods, camera equipment, or adventure? You need to seriously look at the type of individual your market would reach. That way, you'll know exactly how to market to them and provide interesting content, videos, and ads that specifically target them.

In what way does your product or service enhance the life of your market?

Let's use the example of world travel. If you provide exotic package trips to Asia, how does your service give a world traveler greater edge over other products? Maybe you provide an experience unlike other packaged trips, or maybe your tips are packaged for individuals within a specific lifestyle. You'll need to always keep this in mind when approaching your market.

How can you attract others to take interest in your product or service?

Why would anyone want to hit the "Like" button on your Facebook page? This is one of the vital things you must remember. Make a list of all the ways you can generate interest since this is the essence of social network marketing. You want as many followers, fans, and customers building your business for you as die-hard fans.

How do you succeed with social network marketing when it comes to Facebook? You must remember that it's all about engaging your audience. The ultimate goal of marketing is to get money, but you can't attain success on Facebook with only that in mind. It's got to be about bringing a passion for your product in front of a targeted audience that will click "Like" and eventually buy from your business.

Article Source: Rachel Duhon

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