Social Networks: Understanding Each One

You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you:

FACEBOOK

What it is: It is the most popular social network with over 800 million users. People usually build profiles to keep in touch with family and friends. Lately it has been used by businesses as a marketing tool. On Facebook people can send and receive messages, chat online, post pictures and share links and videos. They can also "like" a page - there are six types of pages: local businesses, companies, products, artists, entertainment and community. Facebook offers many options to interact such as the Wall, photo albums, comments space and the "like" button, where people click if they like the comment or post. If users don't like something or someone, they have the option of blocking the person's updates or deleting the person from their profile.

Using Social Media for Your Event's Success

The social media explosion has changed the way events were being organized so far. The platform for social networking has been serving a lot as a marketing and promotion tool these days. Today, organizers across the world explore every aspect that a social media site offers to promote events. In fact, social media is infused with today's event promotion strategy, thus opening up new avenues to promote events virtually.

In this article, we are going to share four key tips on how to maximize the usage of the social media platform to execute a successful promotional campaign for events.

1. Create buzz by setting up an account

The promotion of an event starts long before the scheduled date of the actual program. You can start by creating an event page on leading social media sites, such as Facebook, Twitter LinkedIn,etc. 

Using HootSuite to Help You

I often hear people share they are losing all their time in social media or they just can't ever find the time.

With so many social media platforms available to you, however, it can be tricky to manage all of them. You may even have multiple accounts in one site - for example, in Facebook, you may have a personal account and a page you created for your brand. It's very time-consuming to have to log in to all of your accounts, as well as input the information you need to post. So is there a better way to do this?

Well, HootSuite can definitely help you. It's a social media dashboard that can help you manage all of your social media accounts in one simple and easy-to-use interface. And that's not all it does - it even helps you monitor, track and measure your brand, so you can determine if you're getting a good ROI in your social media investments.

Managing your brand in one dashboard

Social Media and Email

There are so many available ways to make connections online and you can't just rely on email marketing to get great results. When used separately social and email are powerful tools, but used together they can really bring your customer engagement up to new heights.

Here are some tips for combining social and email:

    Use social media to get more people on your opt-in list. With a Facebook page for your business, you can provide page visitors an opportunity to "like" you and to register to be part of your email; on a Twitter account you tease followers with short blurbs from an upcoming newsletter or an offer.

    Flip the first tip and use your email to boost your social media fans and followers. In email marketing messages, you can invite people to find you on Facebook and Twitter using embedded links and buttons.